Coca Cola Company Business Paper

Coca Cola Company Business Paper Background Coca-Cola is the multinational company with offices located in Uxbridge, Middlesex in the England. The company is known for inventing its flagship product Coca-Cola earlier in 1886 (Anders, 2013). Since then, the company has operated franchise across the world markets to expand its refreshments distribution. Coca-cola is listed on the NYSE (NYSE: KO) and is part of DJIA. The company has grown to sell beverages in across 200 countries in the world. A 2007 annual report indicated that the company sold over 1.6 billion drinks daily bearing the trademark Coca-Cola or Coke. It is the expanding market rich that has led the company to be declared as a top brand that tops more than  £1 billion in annual sales (Butler Tischler, 2016). Products Coca-Cola Company produces and distributes refreshments in particular soda. The company has over 350 brands of refreshments which are distributed in across 200 countries in the world (Anders, 2013). Besides the coca-cola, other brands produced include Fanta and Sprite. The company has also continued to produce different flavors of refreshments including apple, pineapple, grape, peach, grapefruit, and strawberry. All its products are based on the demands of the consumers through its consumer engagements. Strategy One of the Coca Colas main strategies in the international market is branding. Anders (2013) wrote that coca cola had maintained the logo and the bottle design as part of its brand image across the world market. Therefore, it is easily recognized internationally as the leading soft drink. The company also engages powerful marketing as part of its expansion strategy in other world markets. Among the marketing strategies implemented at Coca-Cola include direct marketing, viral marketing, web and social media marketing, and sales and promotions. Employees Coca-Cola has over 700,000 associates within its system. These are the associates who represent coca cola across the different communities as brand ambassadors (Butler Tischler, 2016). Besides the associates, the company has also employed thousands of employees across the franchise. This includes employees in the production units, the distribution, and the sales and marketing units. Competitors Pepsi is popularly known as a major competitor in the refreshment and soft drinks market. Coca-Cola and Pepsi have rivaled in the market since the early 19th century (Anders, 2013). The competition resonates from production and distribution of almost similar products from the same ingredients. Besides, Pepsi, Coca-Cola also faces significant competition from Dr. Pepper Snapple Group and other upcoming soft drink companies (Hays, 2005). Business Environment The business environment for Coca-Cola Company is currently being affected by the social, economic, technological, environmental, and political factors across the international markets (Butler Tischler, 2016). Among the social factors include the increased awareness on health among the worlds population. Some research has indicated that the worlds population has become increasingly conscious of their consumption. This has led to reduced sugar intake including the consumption of Soda. In the political field, such issues as the installation of manufacturing plants in India which stalled following the increased protests is an indication that the business environment has been affected (Anders, 2013). Coca-cola is also advancing its technology to meet the increasing needs of the consumers. For instance, the company introduced Sprite Super Chilled in the year 2008. The company also faces other major ethical factors that affect the business environment. Research has indicated that in 2005, the company had to deal with the findings from the European Union that accused coca cola of suppressing markets to develop monopoly (Hays, 2005). Stakeholders Among the main stakeholders that Coca-Cola engages in its business include the bottling partners (Anders, 2013). These are partners who facilitate a day-to-day interaction in conducting business for the company. They support the manufacture and distribution of coca cola products across the markets. Coca-cola also engaged consumers as primary stakeholders through provision of hotlines, research and surveys, and through social channels. The engagement is to ensure that the needs and preferences are met in the production of its products. In its corporate social responsibility, coca cola also engages communities are important stakeholders. The company through its subsidiaries plan and execute community meetings, partnerships, and sponsorships (Butler Tischler, 2016). Governments and regulatory authorities are also in the list of primary stakeholders at Coca-Cola Company. References Anders, J. (2013). Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. GRIN Publishing. Butler, D. Tischler, L. (2016). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility. Simon Schuster. Hays, C.L. (2005). The Real Thing: Truth and Power at the Coca-Cola Company. Random House Trade Paperbacks.

John Steinbeck s Of Mice And Men - 1357 Words

Soledad Loneliness is something almost everyone has felt at one point or another and, as soon as that emptiness of heart has been endured, one yearns to be together and supported by another living soul. However, during the 1930 s Great Depression, society and the ranch workers way of life didn t make having a partner or family copacetic.The nature of loneliness through the demoralizing of dreams as well as the sacrifice of amenities is revealed in John Steinbeck s novel Of Mice and Men. Lennie Small and George Milton are two migrating ranch workers who escape from Weed due to an unintentional mistake made by Lennie. They are in search for a job, at a new ranch, but before they can get a job; George forewarns Lennie to not communicate with anyone until they get the job.The fact that both men travel together, unlike other ranch men, distinguishes them from the other ranch men as well as raises the risk of suspicion towards Lennie s mental disability. Most of the characters have companions or p artners but with the passage of time they start losing them without having any control over what has been destined for them. Through the methods of characterization, foreshadowing and symbolism John Steinbeck depicts how the characteristics of the ranch workers, the invisible force of fate and the symbolism of hands and cards come together to isolate a man and eventually lead him towards eternal loneliness. Seclusion has either been a part of the ranch workers lifestyle from theShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Lennie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words   |  4 Pagesthat we possess. Many people feel certain emotions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella O f Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to ru n from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what Lennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

CBN Railway free essay sample

Among some of the challenges that CBN Railway Company faces, this paper will focus on a solution to overcome the inefficiency that exists with the maintenance of their equipment; namely their locomotives. CBN Railway Company is also considering leasing locomotives from various sources, unspecified. We will analyze some possible solutions and weigh the pros and cons of the possibility of leasing equipment. These two challenges facing this company are causing the quality of customer service to frail amidst an increase in business in the rail industry. Power by the Mile Leasing Arrangements Leasing of equipment for some companies can be advantageous. Depending on the lease terms, some firms can have great success with leasing the equipment they use due to the fact that the leasing company provides services and maintenance of the equipment they lease. This feature of a lease can be cost effective to the company leasing the equipment in a sense that the company does not have to maintain payroll of maintenance personnel or cost of maintenance in order to keep the said equipment in working order. We will write a custom essay sample on CBN Railway or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Maintenance of equipment is probably one of the most expensive aspects of any business. It takes a good maintenance system, which costs money, to efficiently and effectively maintain equipment. This aspect will be provided by the leasing company, given the fact that it is stated on the lease agreement. The downside to the agreement that CBN is looking to enter is that they will have to provide the actual labor on the locomotives (Coyle, Novack, Gibson, Bardi, 2011). This seems to be that CBN will pay for the lease and also will need to maintain a maintenance labor force to provide service to the locomotives as needed. This concept in itself deems this agreement to be unfavorable for CBN due to the fact that CBN will pay double; they will pay for service according to the lease agreement and also pay to maintain a team to do the actual labor on the locomotives. Although leasing can be a viable option in some cases, in this particular case, it is not. Possible Solutions Business that is oriented and dependent upon equipment performance must incorporate an effective and efficient maintenance system. The fact that CBN has schedules to maintain and customers to satisfy through adherence to these schedules tells the tale that CBN is in dire need of a good maintenance system. Through implementation of such a system, they may also need to revisit the quality of expertise and leadership within its labor force. Although they may go into a leasing agreement, a provision of the lease forces them to still hold on to a labor force for maintenance of their locomotives. Whether or not they choose to lease, this labor force must be elite in order to efficiently and effectively provide adequate service to their equipment. The possibility of hiring on a Maintenance Manager to oversee and run the maintenance department may be a viable possibility. Either way, the main deficiency of CBN seems to be the lack of expertise or direction of personnel that maintain their equipment, therefore, investing in maintenance leadership and expertise is a must for this company. Best Interest for CBN The main focus of any company is to be profitable. Profitability depends greatly on customer satisfaction and efficient/effective systems within the company. Although being in the situation that CBN is in, they must focus on what needs to be done in order to reverse the poor job servicing of its customers. This needs to be a â€Å"low lying fruit†, so to speak, where they can pick and solve the problems on a short run basis. Leasing their equipment may be a short term solution but in order to stay competitive, they need to have a long term plan and strategy of implementation of this plan at predetermined time intervals that provide milestones for the company to hit. This will give the company, as a whole, a sense of accomplishment in achieving the set milestones. CBN has been in business for a long time and has dealt with these problems for at least 20 years now (Coyle, Novack, Gibson, Bardi, 2011). They seem to have reached a monotonous plateau of acceptance in effectively dealing with their challenges therefore; they are not seeing desired results in ideas or methods of problem solving. Conclusion CBN must realize that they now operate in a different era and customer orientated systems must be implemented throughout every aspect of the business. This is especially true in this day in age where the public has easy access to various forms of information such as the internet. Customers now have many options available to gain information about most any and all services that they may need; this includes CBN’s customer base. The decisions and techniques of confronting and overcoming challenges must be made as a result of viable data and not estimations of how much money may be gained or lost. In order to achieve this data, CBN must implement effective systems that start from within the core of the company and organize everything else outward. This will ultimately grow CBN Rail Company into a strong and reliable, customer oriented competitor within the railroad transportation industry.